Helping people make better brand choices

The Ethical Brand Foundation was founded in the UK and is part of a growing international movement of people and organisations concerned about the commercial exploitation of the planet and people. We license so‐called ethical brands to display the eb™ trademark as a symbol of their environmental, social and commercial integrity. We are driven by a Purpose: to help the world make better choices. Genuine so‐called ethical brands are everywhere. Can you tell the difference between those brands that really are ethical and the simply look the part? To find out more about what we are doing to help you make better choices about what to buy and where to work, shop, play, rest or invest, visit us at www.ethicalbrand.org or any of the links below.